To meet Jobi Manson might just be to fall in love a little bit. Or in our case, a lot. The avid surfer, adventurer, and founder of Malibu’s Sefari Outpost is one of those people you just can’t help but want to be around. As a creative visionary, she possesses a unique ability to see the world through a lens of gratitude and adventure.
It’s no surprise with this rare combination of wisdom and playfulness, her new experiential store in the heart of Malibu has become a destination unto itself. In addition to shoppers browsing through her curated collection of rare art, vintage clothes, and handmade crafts, you’ll find people who just want to hang, learn, and listen perhaps hoping that Jobi’s glow might rub off on them.
Despite an East Coast upbringing and putting down roots on the West Coast, she has travelled her way to some of the most far-reaching corners of the world. From surfing in the Maldives to going on safari in South Africa, Jobi has curated a creative, healthy, and most of all nurturing sense of self and soul.
This year marks an important one for Jobi on her mission to help others unlock their creativity and live a more inspired, connected lifestyle. She is now offering Water + Spirit Sessions which are unique experiences combining Guided Meditation and Visualization techniques with stand up paddle boarding. While we can’t be Jobi Mason, these sessions are about the closest thing we might get to achieving something similar to her good vibes.
Every single person I’ve done the meditation with thus far has experienced a feeling of authentic joy. Everyone comes into this world with an amazing, unique purpose. We all have incredible gifts. When people start to get a taste of their own magic through meditation experiences, they find a love and appreciation for themselves. I am grateful to help facilitate this experience and bear witness to individuals discovering their inner beauty. There’s no feeling like it.
Here, we sat down with Jobi to learn more about how she came to merge her love for the ocean, safari, standup paddle boarding, and meditation, and how she’s making these experiences accessible to those who wish to explore new depths of creativity and self-discovery.
What is the first thing you do in the morning?
I wake up, make a cup of tea, light candles, meditate, and journal. Usually, I make Rooibos, which is a red African tea. I use ground up tea leaves to make a pot of tea, and let it steep for a little bit. I do morning meditation and gratitude practice with the tea for about 20-30 minutes, followed by some reflections in my journal.
How did you get into meditation?
I went to a personally transformative workshop and we did an exercise called visualization. Visualization is a form of meditation but it’s also a form of being able to creatively imagine that which you desire. So I started my practice at this workshop and quickly learned that if I could imagine something in detail, and I was able to reflect upon it in a journal, crazy things started happening. Those things that I was imagining started appearing in my life, almost instantly. So that’s a big part of the reason that I do the work that I do. In learning how to connect to myself through meditation and different techniques, I was able to transform my life. The deeper that I went into my creative subconcious, the more that those shifts reflected outward. Meditation provided me the outlet to begin to understand how to love myself.
How did you combine that with paddle boarding and nature for your goFlow experience?
I’ve surfed since I was 15. Surfing and connecting with the ocean has always been a form of meditation for me, but I’ve never consciously called it that. Over the last year, since I’ve been doing this type of work, I read a few significant books. One such book was called, The Blue Mind, which was written by Wallace Nichols. He talks about the shifts that occur in our brain when we are close to the ocean. He reflects on the way our brain waves actually transform to a different modality. This process allows us to access a deeper state of calm. I always felt that as a surfer. Surfing relaxes me. It’s my way to connect to nature, and to myself. It’s been that way for as long as I can remember. After I had started practicing meditation and visualization, one day it occurred to me – what if I could get even deeper by being in the water or on the beach. I tried it, and the way in which I was able to connect to the imaginative side of myself became more profound. I attribute that shift to my relationship to nature. I realized that being in nature was a critical component to allow me to have deeper access to myself. That’s how I started to build out the program for my experience of combining water and meditation.
What can people expect from the experience beyond the guided meditation?
There is an astrological aspect tailored to each individual participant. When someone books a stand up paddleboard Water + Spirit experience with me, I ask them for their birthday information – when, what time and where they were born. Everyone has what is called a primary triad, which is composed of their sun sign, rising sign, and moon sign. Those three elements work in conjunction to compose one’s energetic structure. I find the correlation between their energetic makeup and a person’s interests, passions, and self-discovery process is very strong. The reason I do the meditation in nature is because our energy connects in a different way. And I find the type of energy we each carry is so individualized that the astrology component helps us understand how to connect to nature in our unique way.
How did you get into surfing in the first place?
I’ve always been obsessed with the ocean every since I could swim. We used to go to the beach with my family every summer… You couldn’t pull me out of the ocean. Surfing wasn’t big where I lived, but it became a way in which I identified myself and owned my individuality. Before I could actually surf, I considered myself passionate about the ocean. When I was 15 my family started going to Nantucket in the summer around August and September, which is when they get hurricane swells. So one summer I took a surf lesson. From then on I was hooked. I came to California to surf when I was 16. When I was 17, I took my first trip abroad and I went surfing in Africa. From then on I was never the same.
Is that how you also became close to the Safari lifestyle?
When I was 17 I had my first safari in conjunction with that surf trip. That experience dictated a big portion of where I am now. It was a very transformative experience and I’ve been going back to South Africa ever since. But the name of my company, Sēfari, comes from my two favorite things: the ocean, and African adventure. And that’s how I connect my passion to my profession.
You call Sefari Outpost an experience store – what does this mean?
Sēfari is a sanctuary for creative exploration and spiritual transformation. It’s a creative experience. I like to call the store a sanctuary for creative explorers. It’s ever changing, evolving, growing, living. . . Nothing is ever the same or reproduced. Everything object I sell is either handmade, one-of-a-kind, or vintage. It’s a reflection of my creativity and my friends who are designers. it is curated in such a way that each object is part of my story, and the becomes a part of yours. It’s an authentic experience. When I built the store, I built it with the idea that not only would it operate as my creative outlet, but it would help others get in touch with their creativity. It’s built from raw materials to reflect being out in nature. A big part of the store is alive. There are plants, lots of natural light and I have a living wall. I see it as a platform where people can get inspired and get in touch with themselves.
So it’s just as much a perspective as a location?
Yes, Sēfari is more a perspective than anything else. My ethos… It’s the idea that life is an safari and we should continue to explore and go deeper into nature to go deeper into ourselves. We should celebrate everything that makes this planet amazing. I’ve always found that the connection to awe, inspiration and something grander than what I can explain in Africa. And I wanted to encapsulate that same energy here in Malibu.
If not in the ocean, what is your favorite thing to do?
Hike in the mountains.
What’s your favorite destination?
What’s the best surf spot you’ve been to?
Jailbreaks in the Maldives.
Favorite local surf spots in Malibu?
Little Dume! But recently, Colony.
Sushi. Japanese food.
Right now, Sparkling Arnold Palmer.
What’s the last thing you do before going to bed?
Usually a form of prayer. A gratitude prayer. Not always, but I try. Sometimes I forget but I like to take a few minutes and go through what I really appreciated about the day.