Local Spotlight: Surfer & Artist Daniel George

It takes quite the perseverance and passion to manifest an existence as a working artist, so don’t let Daniel George’s laidback energy fool you. George is without a doubt someone who can take you on a tour of Malibu’s best surf spots and help you perfect your form on the board, while at the same time extolling the beauty of ceramics and printmaking.

A native of the Southeast, George made his way west to Southern California after having picked up surfing and just before enrolling in an MFA program at Cal State Northridge. If ceramics was George’s first love, he’s kept adept at maintaining an equally successful relationship with a second love: his clothing line, Flying Uke. The two romances coexist peacefully, the former allowing George to create timeless one-of-a-kind works of art, while the latter lets George play with a more scalable concept of reproduction–a throwback to his introduction to printmaking during an undergrad stint in Florida.

We sat down with George to talk breakfast burritos, the ocean as inspiration and his current motto, KISS:

How did you get started surfing?

When I was in Florida graduating college I had a couple buddies that took me out to St. Augustine, which is a little beach break out there an hour and a half from my hometown and I rode the whitewater a couple times and then sniffed out that I would be interested in it and took a six month trip to Central America and really got my feet wet in the surf and the culture. It was pretty profound and then I moved out to California after I came back.

What advice would you give your 22-year-old self?

At 22 wrapping up college, I had yet to learn to surf but was passionate about art and I ended up studying other things. I think If I would have known, I would have been more committed to my art and creativity earlier on. But I think it’s an organic path that I have gone on and I’m ending up doing it. But yeah, I would say, “Hey this is your thing, stick to it.” I did it anyway organically.

What is your current motto?

My Grandfather always said “KISS: keep it simple stupid” and I feel like with my art and my design that keeping it simple, but effective and functional is really important for me. Also, one of my designs for Flying Uke is a picture of Gandhi and it says “Follow your Heart” and following my intuition, my heart and my passion has really led me to where I’m at living a good, simple-going life.

Photo by Bruce Klumph

Favorite surf spot?

The surf in Malibu is rich, and we have a lot of it. There are a couple of local spots right up the beach from here that I like a lot. It’s really hard to narrow that down but yeah I have a little local spot here that I surf with my buddies that I’d say that it’s my home break.

Favorite post surf snack?

The Breakfast burrito at Lilly’s. It’s amazing!

When you’re not surfing, what is your favorite place to be outdoors and why?

I’m pretty Myopic when it comes to being outdoors and it’s usually west of the Pacific Coast Highway. If I’m not surfing, I love to be down on the beach in the shade at some of these magical spots in the canyons around here. There’s a really bucolic tranquility that really reminds me of home.

What keeps you in your flow?

My interaction with the ocean keeps me in my flow. My water time inspires my land time so I’d say my interaction on a daily basis with the ocean keeps me in the flow and it’s a great one to be in!

What life lessons has surfing taught you?

It’s interesting, I think it’s sublime: our interaction with the ocean is very raw and straightforward and at the same time in those in between moments in the water I can draw a lot of parallels with the way I interact with the ocean and how that teaches me to live life on land. I feel like there are a lot of lessons in the ocean; it teaches you a lot about who you are simply by how you react in the moment, which can really determine how things go for you in the water. So, I think that just to be in harmony with nature and also to be humble about your interaction with it because it’s always going to remind you that you’re much smaller but significant in your own way.

What is your favorite thing about goFlow?

I like that for one as a surfer can keep me in touch with what’s happening in the ocean in a more profound way than a lot of other forecasts do. I also like the diversity of the platform and how someone like myself – a self-employed artist – can supplement my income by helping folks learn about an area and have a local experience where they would normally have no idea where to go and what to do. So facilitating that I think is a really cool aspect of it.

Photo by The Superslice

Tell us about your pottery and clothing line Flying Uke?

When I was a Sophomore in College at the University of Florida in Gainsville, where I grew up, I subbed into a ceramics for non-majors class. Clay has been my main squeeze for the last 16 years. I moved to California and then got my Masters Degree in ceramics at Cal State Northridge and that sort of affirmed and locked in my path of creativity and art. While I was studying ceramics I was ultimately given a bunch of other classes to learn other processes which would ultimately form my body of work in ceramics. One of the most profound was printmaking, a way to create an image that embodies your esthetic that can then be replicated by running it through the press inking. So, because I learned printmaking, I started Flying Uke.

Photo by Bruce Klumph
Flying Uke is essentially born out of: one – my love to recycle; two – my love of creating an image and replicating it. Coming from a background in ceramics, each piece is one of a kind. So, printmaking is a neat way of expanding on that and making multiples. Flying Uke is an ongoing [5 years and counting] experiment on putting positivity into the world.

What do you love most about the process of pottery making and how do you source your inspiration for it?

Pottery itself is process oriented. I love that about it. Essentially clay is dirt – mud that you dug out of the ground in certain mixtures – and creating something functional that people in their lives can use on a daily basis and [associate] familiarity and positivity with that ritual… that’s part of the magic of it for me: to be able to take a piece of dirt and turn that into something that someone can use over decades in their life. I draw inspiration all over the place from music – from folk music to the bluegrass tradition of the south where I grew up. I would say that the ocean is my biggest inspiration for my work. Not that it’s about ocean imagery, but I think you can feel the salt in it.

What is one thing you always do before bed?

Take a few deep breaths and appreciate all the blessings I have in my life.

goFlow has come along way since it’s inception in 2013. What started as a mobile app for surfers, by surfers, has evolved into so much more. With over 100K goFlow users, we are both honored and humbled.

Today we are proud to announce the launch of goFlow Sports. We’ve taken all of your favorite features from surf reports, and applied them a much wider variety of outdoor sports.

Looking for a golf course that has good weather and a light crowd? We’ve got you covered.

Trying to decide where you should go fishing? No problem.

Searching for the best ocean clarity for some snorkeling or diving?
Let’s DO this!

From golf to snowboarding, or fishing to scuba diving, goFlow Sports has you covered!

You asked. We listened.

We’ve also added new features to your favorite surf app! These updates are a result of your user feedback, and we are really excited to share them with you!

goFlow now lets you share your reports privately to your friends! We understand that sometimes you want to send a goFlow report to just one friend, or a small group of friends. Now, the choice is yours.

Also, goFlow Sports adds goFlow Chat, where you can talk directly to your friends, and connect with new people in your sports community.

At goFlow, our mission is to cut down on the time it takes to check weather reports, tide reports, and find the perfect conditions for the sport you love.

Check out the NEW ‘goFlow Sports’ and choose your favorite sport: Paddle boarding, Diving, Boating, Skateboarding, Snow spots, Cycling, Fishing, Golfing, Kite-surfing & Surfing.

If you haven’t already downloaded goFlow, you can get it HERE!

The goFlow Team

Introducing the new goFlow


We are thrilled to announce that the NEW goFlow version that we’ve been working so hard in the last few months is finally LIVE.

goFlow is now available for more of your favorite outdoors sports: Snow, Kitesurfing & SUP, and it’s all under one platform… the same awesome functionality you expect from goFlow, now with more to love!

Oh, Now you can also chat privately with people in your community!! WooWoo

Snow lets you know when the powder is perfect and the lift lines are short. Paddle pinpoints the best Stand Up Paddle spots and notifies you when the water texture is perfect. Kitesurfing shows thrill-seekers when the wind and wave conditions are too good to pass up.


Chat for goFlow

We are proud to announce that along with new activities, goFlow is being re-launched with an epic new feature! The latest update now puts the power of CHAT in palm of your hands! We worked hard on developing a chat function for goFlow and we think you will be pleased with the results.

After months of hard work, we are happy to get the new goFlow into your hands. We have BIG ideas for how to make the goFlow app even better and you can expect even more changes to the app coming in the near future. More surprises to come soon…


Download goFlow Version 4.0



The goFlow Team


The Innovator Series with Solo Shot’s Matt Arnold

The Innovator Series with Solo Shot’s Matt Arnold

Next time you are surfing your local break, don’t be surprised if you see a robot spying on the lineup. Chances are that the robot is a Solo Shot robotic cameraman, the first automated system that tracks and films surfers while they catch waves.

Solo Shot is a Texas based robotics company on the cutting edge of surfing technology. We always love to learn about fellow tech companies innovating in the surf industry, so we picked the brain of Solo Shot’s Matt Arnold to find out more about their latest creation.

goFlow: What was the inspiration behind the SOLOSHOT robot camera?
Matt: I had spent a lot of time trying different ways to film surfing, from testing every water housing I came across to asking people to stand on the beach and shoot. The beach angle was clearly the best, but it’s really hard for a person, particularly an amateur, to stand on the beach squinting and keeping track of you for a pretty long time. They would confuse record on/off or film the wrong people, miss waves and be pretty shaky when they did catch you. I thought about giving them a tripod but that just seemed like pushing my luck! Then one day I was looking through a book of obscure surf spots and saw a picture of a wave that stunned me. I found the house with the balcony where they took the shot, rented it and waited for my picture perfect swell to arrive. When it did, I set a camera on a balcony, pointed it generally at the break and hit record. After my surf I realized two things: 1. taking the human element out of the equation resulted in great footage; 2. a static zoomed out camera was not good enough. Maybe I could make the camera recognize me and stay pointed at me in the lineup…

goFlow: How did you develop the background necessary to build a robot?
Matt: My background is in biomedical engineering, and I had some experience going from a lightning bolt in the shower to something you could actually hold in your hand. But even then I was totally unprepared for what this would take. Thankfully I have met a pretty amazing group of people throughout my life. I have gotten really good at convincing people to quit their jobs and bet everything they have, every day.

goFlow: What was the process behind creating the SS2 robot and how many prototypes did it take before you developed the SS2?
Matt: I think naivety ruled the day. We looked at the millions of dollars people told us we would need to raise to get this thing to market and we just thought, well, it will be easier for us to design and manufacture it ourselves than to get someone to give us millions to pay someone else to design & manufacture it. I had been living in the DR just surfing, kiteboarding, riding motos, playing cards and drinking beers. Just living the life so it was a shock to everyone when I said ‘Hey let’s all move to Texas and make robots.’ But we did. We rented a crappy apartment and threw mattresses on the floor and worked day and night with a former colleague of mine from the biomed days and somehow we actually shipped a product!

goFlow: What is your vision for Soloshot’s role in the surf industry?
Matt: I just wanted to make it easier for guys and girls like me to be able to get a few clips of that long planned trip or epic day without having to impose on people. That’s happening but what’s more amazing to me is the impact we are having on the professional surfer. I remember the first summer standing on a beach in Oceanside and a very famous surfer said to me without hesitation “Man, my career would be totally different if I had this thing in my 20’s”. And it’s not just lifestyle surfers who live and die from their content, we have Olympic athletes who are using this every day for breaking down video and improving. It’s pretty humbling.

goFlow: What kind of response do you receive from customers who try the SS2?
Matt: People amaze me. Our main goal is to give them a very capable tool and then get out of their way, and the response has been amazing. I remember being at a competition at Trestles and a father from Japan was watching his daughter try out SOLOSHOT before her heat. He just kept saying over and over again “This is a dream.”

goFlow: Has anyone used the SS2 in a way that was completely unexpected?
Matt: I like the dog training videos. It’s fun to see what new videos have popped up as it feels like it is opening my eyes to all these cool little communities that exist out there just like surf.

goFlow: Technology is coming to the surf industry in a big way. What technological innovations being applied to the surf industry excite you the most?
Matt: Stepping out of our own area and the software we are working on which we think will blow minds, as an engineer I am really excited about how surf is helping drive a revolution in materials and sustainable materials. I like what is happening with surfboard materials. Kelly Slater’s wave pool is pretty awesome too. And maybe kids today are 3D printing waves to mind surf instead of drawing them?

goFlow: Where do you see the robotic cameraman in 5 years? What’s next for Soloshot?
Matt: One thing I learned is that the initial idea is just the beginning. Once you take the leap and start a company you can never take your foot off the gas pedal because you will get smashed. It’s exhilarating and frightening all at the same time. Kinda like a big day.

We want to give a big thanks to Solo Shot and Matt Arnold for answering our questions and for their generous participation in helping us create the Ultimate Surf Prize.

Check out the new SS2 Robotic Cameraman from Solo Shot at www.soloshot.com


See you in the water,

Roni and the goFlow Team

Check out our awesome summer!

The NEW goFlow gets released and is featured in the App Store

goFlow had a ton of fun at the beach this summer, but we were able to squeeze in a little work too. We launched our biggest update yet, complete with a variety of new features, a new interface, and a version for Android. The app was also featured in the App Store after the new update was released. The response to the new features and changes has been overwhelmingly positive, which keeps us motivated as we work on the next update being released in the near future!

More fun events from goFlow…

Surf Movie Nights are a hit, Switchfoot knows how to rock

The past few months have been filled with firsts for the goFlow app. We collaborated with the nice folks at the TOMS flagship store to hold our first three “Surf Movie Nights”. We start each night by rocking out to musical guests like New Beat Fund and Rafi B. Levy while drinking cold brews courtesy of Primo Hawaii. Then the crowd settles in for some epic surf footage while snacking on Popchips and RedBull. Each Surf Movie Night was better than the last and we are excited to continue the event as a monthly tradition.

In July we had the opportunity to attend the Switchfoot Bro-Am in Encinitas. goFlow set up a tent on the beach complete with a photo-booth and free hats for new app users. We met so many cool people on the beach and it was encouraging to hear our new friends tell us how much they liked the app. The day was capped off with a sunset performance from rock superstars Switchfoot. If you have the chance in 2015, it is definitely a day to mark on the calendar when the event comes back to Moonlight Beach, Encinitas.

Even though the warm water and long days are fading, there is still plenty to look forward too as we move closer to 2015. SWELL!!! and tons of it! We can hardly contain our excitement to see the awesome reports that will stem from the goFlow community charging massive winter swells around the globe. We feel so fortunate to have your support and a big thanks to every user who has made the app what it is today.

See you in the water,

The goFlow team

Check out our video!

Meet The NEW goFlow


We have been working extremely hard improving goFlow over the last few months and we are pumped to bring you the best version of the app to-date. We think you’ll find our focus on simplicity and usability manifested in the re-designed user interface, and the all-new features allow you to use goFlow like never before. OH YA, and all this awesomeness is now available on Android as well!

There’s a whole new way to share surf reports. Choose who sees your report or target your report towards a specific group of friends. Check the surf at your favorite spots faster than ever before. Share more of your session by adding up to 5 photos per surf report.

image       image       image

See into the future with a FREE 7 day weather forecast integrated into each surf break: Wind, Swell & Tide costum made by stormsurf.com

Explore spots by region and report any misplaced spots on the map. Each spot has now its own gallery to make photo browsing easier and the experience is enhanced with a new full-screen photo viewer.

Get the new version of goFlow right here

What’s new in version 3.0

Check out our lovely redesign 🙂

  • Everything got a lot easier to use!
  • A cool new way to share your surf reports
  • Also share reports with just a small group of people
  • Quickly check for new reports at your favorite spots
  • Add up to five photos per report
  • Get weather forecasts for up to 7 days
  • Browse a spot’s photos in a gallery
  • Explore spots by region
  • Improved full-screen photo viewer
  • Easily tell us about misplaced spots and we keep a smooth experience for you 🙂
  • A lot more to come!

We listen to your feedback!!! Keep on sending it over and letting us know what you think 🙂

See you in the water,

Roni & the goFlow team

goFlow at the Bro-AM Contest


Find more photos from the event in the goFlow’s Facebook Gallery

A fun day of sun, music and surf for all!

The goFlow team had an awesome time at the 10th annual Switchfoot Bro-Am presented by Hurley. The Bro-Am is a charity auction, surf contest, and concert all wrapped into one weekend. This year over 15,000 people congregated at Moonlight Beach in Encinitas.

It’s all for a good cause, and the Bro-Am has raised over $1,150,000 for San Diego based children’s charities since its induction in 2005. The Rob Machado Foundation, dedicated to teaching youth about their impact on the environment, had a team of 87 volunteers managing waste at the event. Even the stage was solar powered, reducing roughly 1,000 lbs of CO2 from being emitted into the atmosphere.

The real winner of the weekend was the kids who showed up and surfed the 3rd annual Rob Machado Bro Junior surf contest in the morning. The contest puts a premium on fun, and all the kids got to surf on one of Machado’s boards from his personal quiver. Instead of an entrance fee, competitors bring gently used surf clothes to the event as another way to give back to the under-privileged youth that the weekend supports. Caleb Crozier took first place and was definitely excited to receive his award on stage in front of a massive crowd.

The goFlow team was stoked to have a booth set up at this years’ Bro-Am. We handed out stickers and hats, and met so many rad people! The coolest part was the photoboth by FoxTale, everyone was taking awesome pictures with their friends!

Check out the photoboth gallery HERE
Find more photos from the event in goFlow’s Facebook Gallery


Check out the Facebook Gallery for the Movie Night HERE

TOMS and goFlow present: “Paddle Out & Surf Movie Night”

Special viewing of “Red Bull Decades: Surfboards of the future” by Red Bull media house.

Thursday, July 10th in Venice Beach, California.
We had such a fun surf night with the local Venice surf community at TOMS shoes Flagship store

This was the first movie night of this summer and we are looking forward to more fun every second Thursday of the month!

Next Movie Night will be at August 14th,
Follow us on Facebook for more info!


The goFlow Team